Stepping into any supermarket or convenience store, you are hard to miss gondola shelving units, displaying everything from groceries to skincare products.
A gondola shelf is a freestanding shelving structure used in various retail stores. It consists of a flat base and vertical back panels, with cantilevered shelves extending from either side or single side to hold merchandise. Each Gondola shelf can support hundreds of pounds of goods, and the shelf height is adjustable, allowing for flexible arrangement and movement within the store.
Gondola shelves are available in multiple colors to suit different store aesthetics. They are versatile and can display a wide range of products. Compared to fixed shelves, Gondola shelves are also more cost-effective. They can serve as primary product displays along the aisles or secondary display tables at the ends of the aisles.
This article discusses four benefits of buying gondola shelving directly from the factories for convenience stores. We will highlight 4 advantages of dealing directly with factories:
- Flexible Configurations for Customized Layouts
- Maximizing Available Space Efficiency
- Enhanced Merchandising Capabilities
- Durable Construction with Cost-Effectiveness
Gondola units come in various sizes and designs with multiple shelf configurations. This makes it easy to customize your floor plan and create specialized displays that align with your retail niche and inventory needs. Gondola shelving allows you to tailor distinct zones for showcasing products. Purchasing gondola shelving directly from Beate, a customized design service manufacturer.
Types of Gondola Shelving
- Slatwall Shelving: This traditional and widely used gondola shop display features horizontal slat walls that accommodate shelves and accessories such as pegboard hooks or brackets. Our sturdy metal gondola shelving units can be placed individually or stacked end-to-end, allowing you to create efficient shop aisles. Slatwall gondola displays are ideal for organizing and showcasing packaged snacks, personal care items, auto supplies, and accessories.
- Pegboard Shelving: Our pegboard shelving units are designed for versatility and are perfect for retail environments. The walls of these units are perforated with hundreds or thousands of small holes, complemented by brackets for shelves.This design makes it easy to create hang-sell displays using pegs and hooks. With a medium-duty capacity of approximately 60kg per shelf, they are commonly used for organizing and showcasing small retail items like beauty supplies, auto parts, hardware accessories, and electronics components.
- Mesh Shelving: Our mesh shelving units offer an affordable option for retailers without compromising practicality and versatility. The walls of these units are composed of a mesh grid panel, providing stability and allowing for the use of shelves and all accessories. This cost-effective solution is perfect for enhancing the functionality of your store display.
- End Cap Shelving: These specialized units are designed to fit the end of gondola shelving rows, maximizing your display space and capturing customer attention. With customizable configurations and options for shelves and accessories, our gondola end cap is perfect for highlighting promotions, new releases, or seasonal merchandise.
2. Maximizing Available Space Efficiency
The gondola shelving system utilizes a modular design to cut its footprint while maximizing the cubic space for shelving. The free-standing modular design provides merchandise accessibility from all display sides. This efficient use of
square footage helps you fit more products in your retail space.
The openness between shelving runs allows adjustable layouts to fully leverage vertical wall space for increased product capacity. We use ultra-high-strength connectors to enhance structural stability.
Adjustable uprights and beam connectors customize each shelf's length, shape, and height to fit the sold merchandise. Beate's new easy snap-lock system enables quick shelving insert changes.
You can also utilize shelving inserts like boards, mesh shelves, and hooks to maximize display quantity per gondola.
3. Enhanced Merchandising Capabilities
Gondolas give you the versatility to merchandise products at varying heights and angles to capture shopper attention. You can combine open shelving with cabinetry to spotlight high-margin items. The flexibility of gondola configurations lets you refresh layouts for seasonal launches or promotions.
Gondola shelving systems with adjustable multi-tier heights provide highly customizable product display solutions that accommodate various merchandise sizes. This flexibility allows them to meet the needs of different customer demographics, like lower shelves that enable children to independently select items.
In convenience stores, gondolas can effectively categorize products such as beverages, food, and daily essentials to optimize the shopping experience by quickly locating and retrieving items.
The modular design of gondola shelving enables swift, seamless transitions for seasonal or promotional changes. This adaptability allows store owners to promptly modify display layouts to reflect different seasons or ongoing promotional campaigns, providing customers with a fresh and delightful shopping experience.
The convenient assembly also permits gondolas to rapidly adjust presentations based on evolving needs, maintaining display novelty and dynamism. Placing gondola shelving near checkout counters, featured snacks, and impulse purchase items can attract shoppers better during checkout. Moreover, leveraging end cap gondola for targeted product recommendations is greatly beneficial.
4. Durable Construction with Cose-Effectiveness
Gondola units are built from steel for industrial-grade strength to handle heavy retail use. The powder-coated finishes resist scratches and corrosion for low-maintenance durability. Meanwhile, the modular components enable easy
repairs or replacements if needed. Gondola shelving is a budget-friendly solution that provides long-lasting service with a lower overall cost than traditional fixed shelving units.
With benefits like optimized floor plans, expanded product capacity, dynamic merchandising options, and durable, low-cost construction, gondola shelving is a smart investment for elevating your retail store. Consider how gondola units can help you maximize space and sales.
Gondola shelving also integrates cost-saving lighting solutions, like LED strips mounted under shelves. This reduces reliance on ceiling lighting while spotlighting products with energy efficiency.
If you are looking for an effective way to display all your business's products, consider purchasing store fixtures directly from the manufacturer. Beate provides an end-to-end seamless experience for clients wanting to buy new gondola shelving from start to finish. To learn more, contact us today to get started!