This article discusses boosting pharmacy sales with retail fixtures and shelving.We will highlight three steps to improve display in your pharmacy.
- Arrangement of Medicine Shelving
- Functional and Organized Display
- Attractive and Impress Display
Arrangement of Medicine Shelving
Modular pharmacy shelving systems
Modular shelving systems, integrated with RFID technology, are reshaping retail pharmacies. They optimize space by tailoring to each pharmacy's unique layout while offering easy adjustments for changing product offerings. They support a ''First in, first out'' approach, ensuring efficient inventory management by selling older stock first. These systems streamline workflow and enhance customer experience via logical product organization and clear visibility. They also spotlight promotions using end-caps. These durable shelves, easy to clean and featuring replaceable components, are cost-effective. Some even provide added security with lockable options. Modular shelving systems offer contemporary pharmacies a flexible, efficient, and customer-centric solution.
Arranging medications alphabetically is a simple, familiar approach. However, pharmacists must know generic names to avoid mixups. Human error risks also exist with soundalike drug names. Alphabetical organization works best paired with categorization by medication type.
Many pharmacies use shelving bins to categorize bulk medications in back-of-house dispensaries. Shelving bins organize pills, liquids, and ointments by type or name. Transparent pharmacy storage bins enable easy visual identification. Lipped storage bins help pharmacists grab items quickly. Proper labeling also helps speed up prescription filling.
Grouping medications by formulation - pills, liquids, ointments - simplifies identification. But this system alone can slow searching compared to alphabetical arrangements. Hybrid approaches combining type and alphabetical organization tend to be the most efficient.
Functional and Organized Display
When choosing shelves and displays for your pharmacy, the functionality should be your top priority. The goal is to capitalize on the available space while ensuring effortless access to products for customers.
Consider investing in adjustable pharmacy racks, pull-out sloping pharmacy drawers, slide-out units, and tiered displays. These solutions can help to maximize your vertical space, bringing your most popular over-the-counter medicines directly into the customers' line of sight. Shelving on casters can also be a great addition. They add mobility to your store layout, allowing for flexible merchandising and easy rearrangement as your needs change. End caps, free-standing displays, and two-sided shelving can be instrumental for cross-merchandising, allowing you to display complementary products and encourage additional sales.
Back-end pharmacy shelves and the shelving behind the checkout counters are equally vital. These areas are essential for organizing prescription medications, supplies, and frequently sold items, ensuring smooth operations and fast service.
Pharmacy design begins with a clear floor plan. This essential step shapes your shelving choices, fixture placements, and aesthetics. Traditional grid or straight layouts are many pharmacies choose; there are alternative designs, such as combination or free-flow floor plans.
A grid layout, shelving parallel to side walls, maximizes space and creates organized aisles. Pharmacy gondola shelving fixtures promote easy navigation and attractive product displays. This straightforward arrangement simplifies product location for customers, which is especially beneficial for pharmacies with a comprehensive product range.
Choose Durable Materials
Given the high volume of products pharmacies handles daily, pharmacy medicine racks must be durable and easy to clean. Powder-coated steel or anodized aluminum are excellent for their hardness and corrosion resistance.
Look for shelves with spill lips to keep your merchandise securely in place and maintain a tidy appearance. Safety features such as rounded corners, pinch-free joints, and non-tip construction should be on your checklist, too.
Don't forget to confirm that your chosen fixtures meet or exceed the weight capacity requirements. Ensuring your shelves comfortably bear your product load is fundamental to maintaining a safe environment.
Attractive and Impress Display
Enhance Visibility and Access
Consider updating your pharmacy fixtures with eye-level shelving that places products within easy reach and view. Incorporate versatile fixtures like gondola shelves, counters, and desks to vary the layout. Moreover, accessorize shelving with risers, baskets, and dividers to organize products and add visual depth to your displays, making them more engaging.
Leveraging Signage for Visual Merchandising
In a pharmacy, clear and attractive signage serves a dual purpose. It helps customers navigate the store and locate products with ease, and it acts as a silent salesperson, drawing attention to promotions, special offers, and featured products. Thoughtfully designed and well-placed signage can enhance your visual merchandising efforts.
Prioritizing Customer Convenience and Comfort
Prioritize customer comfort by designing seating areas in strategic locations around the store. Ensure aisles are clutter-free so all customers can move around quickly. A warm and inviting ambiance can make the shopping experience more enjoyable and allow customers to spend more time in your pharmacy, and, by extension, potentially increase sales.
Harnessing the Power of Lighting
The proper lighting can significantly influence the perception of your products. Soft and fluorescent lights can highlight products, create a welcoming atmosphere that enhances the shopping experience, and subtly influence purchasing decisions.
The colors you use in your store can impact customers' emotions and purchase behaviors. Understanding color psychology can help you select shades that evoke positive responses. For instance, blue can inspire trust and loyalty, while green can signify health and tranquility.
When redesigning your pharmacy's layout and shelving, be sure to consult the staff who will be interacting with the space daily. Discuss preferences with pharmacists, technicians, and clerks to optimize efficiency. An approach that may seem logical on the surface could hamper real-world workflow. Every pharmacy has unique considerations regarding space, prescription volume, and customer flow. Who better to provide input than the employees organizing, filling, and ringing up prescriptions? Their invaluable insights can help maximize usable space and create an intuitive shelving plan.